M. Night Shyamalan directs/cameos in latest "Best Buy" commercial

I don't really know where to begin on this one, it is just as wrong, if not wronger than the middle-aged women standing around in towels commercial that has been creeping me out lately. Best Buy has already commited the number 1 ad cliche of all time in the last 6 months, and now this... Apparently, they thought that hiring uber-prodigy-thriller director M. Night Shyamalan to do a spot about GPS would be a good idea. Take a look:

It just so creepy... The guy rolling into place at the stop sign, standing in the water. And then talking in the robotic women's voice towards the end. This is by far one of the creepiest commercials I have seen in a long time.

Posted on Monday, June 23, 2008 at 10:42AM by Registered CommenterForrest Maready in | Comments1 Comment
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Shooney doesn't love me.

When I was growing up, high school started in 10th grade, and instead of middle school, you went to Junior High School through 9th grade, except not in that order. My junior high school was called Sunset Park. I'm not familiar with any other towns where the term "Sunset Park" is considered upscale, and my hometown was no exception. Sunset Park was kind of rundown, smelly, moldy and downright scary. One of the more curious features of the school was its pitiful 8:10 scale gymnasium (meaning the basketball gym was about 80% the size of a normal gym). What made it downright comical was the 1-foot "buffer" between the edge of the court and the exterior brick wall of the building. There was absolutely no room outside of the court for coaches, benched players, benches for them to sit on, and most of all there was no room for stopping.

This tiny gym did make for some really fun indoor kickball games. I was fairly good at kickball (until the bouncy pitch was outlawed), and had no shame in "toeing" the ball. I played on the soccer team (goalie) where I was taught to kick the ball with the instep/top of your foot for more control. But the bone-crushing impact I could inflict upon those voluptuous red kick balls with the toe of my foot was just too much to resist.

Now add into the mix the miniature gymnasium we would play in during the hot months- there were no out of bounds, the ricochets were magic, and the junior high level attempts at kickball defense were absolute hilarity when the ball could come at you from any direction at Collegiate level velocity. Yes, it was absolute hilarity, except when the ricochet entered a 5-foot radius around a kid named Shooney.

At Sunset Park, we got what seemed to be all the troublesome kids who were too much for the other schools to handle. I’m not sure if Shooney was a transfer, or if he just happened into Sunset Park via good luck, but either way, he had a reputation of not turning his spelling contracts in on time, and also attempted murder. The attempted murder charge evidently escaped my mind one hot day in May when we had a spirited game of kickball going.

Shooney, like most of the other ne'er-do-wells at my school,  ne'er “dressed out” for gym, opting to wear his street clothes in and out of the locker room, something which apparently cost you .25 points on your final grade. Not participating in class would cost you a whole point so he would just stand wherever, doing the least amount of movement or exercise possible. I can’t quite remember why, but Shooney and I had some bad blood between us. Everyone knew it, and I just tried to ignore it during that once-a-day gym class we had together. But for some reason during this particular kickball game, I decided to see if I could make him move. I decided I would kick the ball near him, or kind of sort of “at him”.

The pitch came to me, and rather than doing a controlled, traditional soccer instep kick toward an industrial fan in the upper ceiling, I lost my mind temporarily and toed a 90mph fastball. Now you normally have to grow your Afro out pretty good to get any kind of body or bounce to it, but the ball passed so close to his head that even his fairly short Afro temporarily either parted or undulated from the wind, I can’t quite remember which.

I’m not convinced I would have been better off had the ball not struck him, but either way, it had entered his sphere of inactivity and he was obviously very unhappy about it. The other classmates whooped and hollered and cajoled him to respond, but he stood his ground and said to me a few times, “Locker-room…. Locker-room….” Meaning of course, locker room is where I will attempted murder you in the next place we are together where there are no teachers around.

I was terrified and thought I would just skip the locker room and face the ridicule of wearing my gym clothes the rest of the day (not a hygiene issue by the way- my sweat is odorless, almost sweet). But then I remembered my trombone was in the locker room, as the class directly after gym was band and I had to have my trombone. Oh well, I thought… How bad could it be? I play the trombone. I’m obviously bad-ass.

It could be worse, I found at the next time I got up at bat and kicked the ball squarely away from Shooney. The magic ricochet had its way with me, however, and the ball clearly crossed his sphere of inactivity as it brushed across his shoulder, causing even more cajoling from the class.

When we finally got to the locker room, Shooney stormed in and took his shirt off, a symbolic gesture at Sunset Park Junior High School which meant “Let’s fight” (other related gestures included “Whoops I spilled ketchup on your Member’s Only jacket” and “Whoops I bumped into your chair as I was sitting down to eat lunch in the cafeteria”).

Now the only thing I was more scared of than Shooney was my dad, who besides being 5’7” (seemed tall at the time I guess) was a former cryptographer in the Air Force and could probably kill me in several ways I couldn’t understand. I was terrified of my dad… I had never gotten in trouble at school, and if I was caught fighting, I could get suspended, something I was sure my father would attempted murder me successfully for. So I stood there as the boys were yelling and Shooney hit me squarely in the face 4 or 5 times saying “Come on! Fight! Come on!” I just stood my ground, refusing to give in to the siren song of violence, knowing my dad would make me pay for it with death. The class change bell eventually rang and Shooney gave up on getting a good fight out of me. Editor’s Note: Maready’s dad later found out about this incident and chastised his son for not fighting, a fact which explains Maready’s current fascination with Ultimate Fighter, TapOut, and anything else Mixed Martial Arts related).

The whole point of this story: Whenever I am down, whenever I am feeling blue, my earth wife will try and console me by saying something like, come on Maready, everybody loves you. To which I will say, "Shooney doesn't love me." And then she’ll say, “Shooney loves you now”, knowing full well that it is a lie. Shooney at one time didn't love me, and I haven't seen him in a long, long time, but unless my survival instincts are wrong, Shooney still doesn't love me and I’ll save the kickball for the neighborhood kids.

Posted on Sunday, June 15, 2008 at 10:37PM by Registered CommenterForrest Maready in | CommentsPost a Comment
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Mayonaise Jar declared Empty

It made a valiant run... the Hellman's 24oz. jar of mayonaise has served me well over the past year or so. Never complaining, never failing to deliver one of the crucial components of my beloved Mayonaise, Cheese and Bologna sandwich breakfast. The past month or two it was getting kind of lean. About 3 weeks ago I transitioned from knife to spoon as the crevices and nooks were getting difficult to access with the butter knife.

After a frustrating 10 minutes of canoodling and caressing to get enough mayo out to make a decent sandwich, I am declaring Jar #28 empty and available for recycling. I have enjoyed you #28 and can only hope that #29 will serve as dutifully as you have.

 Good-bye.

Posted on Friday, May 30, 2008 at 11:08AM by Registered CommenterForrest Maready in | Comments1 Comment
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Journey to Manhood = Complete

I have finally crossed the threshold into manhood. It wasn't owning a former undercover police car that did it, as many may think. As of Sunday afternoon I am the proud owner of a Lincoln Weld-Pak 100 welder- like the kind of tool that you have to wear big leather gloves and those cool welding helmets with (never end a sentence with a preposition).

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"Manliness"

 I saw the listing on Craigslist for sale or trade- the trade part just happening to be for a Mac tower, something I just happened to have an extrie of (I was using the tremendous fan noise from my Dual-800 G4 as a Sleep Machine). The deal went down in the back of the P.F. Chang's parking lot and went very smoothly. We exchanged pleasantries and some idle chit-chat until the trunks were opened and gear was inspected.

On the ride home, I thought of all the cool things I could weld together. My toaster to something, or my golf club to something, or possibly my golf club to my toaster. I don't really have a lot to weld yet, but as my earth son and I are soon to be joining the WKA (World Karting Association), we will have plenty of opportunity to do some welding. The manual had a lot of warnings and scary pictures of death and injury but I'm sure I can get over that hump once I find some metal around the house.

 

Posted on Monday, May 5, 2008 at 09:55AM by Registered CommenterForrest Maready in | CommentsPost a Comment | References1 Reference
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Weight loss motivators- Boy do I have a good one!

There are many tricks and mental shenanigans one might think of in order to give themselves strength in overcoming adversity. Sports psychologists are probably experts at this, and I often look to coaches for advice on how to rid my body of all this human fat. Evidence A: I subjected myself to a year long documentary about myself and all my ills.

Many women tend to use a particular article of clothing as a talisman in their weight loss quest- something they can reward themselves with once their target weight loss is complete. I have taken a hybrid approach to this sports/clothing methodology. I have found that mighty talisman which I think will enable me to achieve my weight loss dreams: The little black dress hanging on the wall of my closet is actually the ball-turret gun on a B-17 bomber- something which I am positive I couldn't currently fit into, but am using the dream of squeezing into one as inspiration.

1181176-1281433-thumbnail.jpgMy little black dress

There are many things about the ball-turret gun position that are just plain cool. You've got the two 50 caliber machine guns at your disposal. I'm not sure if you've ever heard a .50 caliber machine gun fired, but I can tell you- it's loud as crap (I recorded a whole bunch of machine gun fire for the awful movie "Jackal"). You've got pedal-powered rotation, and by pedal-powered I mean, you press a pedal and it spins. I'm sure you'd know which plane I was in if you were a civilian spotter- I'd be the one spinning around wildly with no enemy aircraft in sight.

There's the Millennium Falcon homage, Luke and Han climb into the top and bottom of the Millennium Falcon in what is totally the coolest part of all Star Wars movies- a ball-turret style laser piece. And there was even an obscure episode of Steven Speilberg's "Amazing Stories" where a ball-turret gunner was stuck in shot-up turret and the landing gear on the plane wasn't working either.

Other than being the guy who drives the back part of one of those long hook and ladder trucks, I can't think of any job that is cooler for guys than the ball-turret position. But, my body type being what it currently is, not only would I not be able to squeeze into the tiny glass dome, I wouldn't be allowed on a flight unless I could prove I would be willing to explode on impact after being dropped through the bomb bay doors.

 Now I'm not normally one for over the top political correctness, but if someone in the Senate were to pass a bill mandating larger ball-turrets, I'd probably hear about it. But I don't think that would actually ever happen, so I'm left to joyless trips to the local Air Show where I run my fingers along the turret's glass and think of what life without Sundrop would be like.

 

Posted on Monday, April 14, 2008 at 11:21PM by Registered CommenterForrest Maready in | Comments1 Comment | References2 References
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The Little Church Under the Sea

Not every church has a Lou Iandoli. Probably every church has the loveable crack-up dad who can make farting noises with any body part. They all have the Jewish evangelical Christian convert who drives a different minivan than his wife. But my church had Lou Iandoli, who (in addition to all those things) was also the over-eager percussionist who was so nice and helpful, no one had the heart to tell him  to stop playing Xylophone solos during the years from 1996-2003.

I don't know if you know what a percussionist is, but they are the weird guys in the band, which is usually a bunch of weird guys and girls. So percussionists can be considered the weird guys even among a bunch of weirdos. They carry their sticks and mallets around in "ditty bags" and don't adhere to the same rules as you or I. They play things like the snare drum, the Crash Cymbals, and if you're lucky, they might break out some Timpani or Gong every once in a while. Gongs are good- they just get a laugh every time you hit one- I can't really explain why. 

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How Bach's Xylophone may have looked

But in the same way that a Gong has a decidedly Asian theme to it's sound, the Xylophone has a decidedly Carribean sound to it. Not quite as much as say, Steel Drums, but it definitely falls into the realm of Tropical. If you ever hear someone playing the Xylophone, you can bet they're either trying to make someone happy or dance- not unlike a banjo (banjos can also be an attempt at music). Sometime in 1996, Lou Iandoli got hold of an enormous Xylophone and installed it on the dias in front of the grand piano, where it was employed weekly until 2002, when he moved it to another church.

 Every single song during every single service from 1996-2002 would feature the Xylophone work of Lou Iandoli. I don't care if it was "Onward Christian Soldiers" or "The Old Rugged Cross", Lou would find a way to inject Carribean magic into those timeless classics. It was shear misery for many and no amount of Gong or Timpani could absolve the damage. Visions of Sebastian, the singing lobster from "The Little Mermaid" would materialize on the stage as I fought to contemplate the deity of Christ. "Under the sea! Under the sea! Darling it's better, down where it's wetter, take it from me!"

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Oh No you di-uhnt'!

Take it from me, the Xylophone was complete misery. I can't stand to listen to one to this day. I'm sure Lou Iandoli has probably moved on by now... but it's not hard for me to imagine him plucking away on an old banjo in some church.... "Why are there so many, songs about rainbows... And what's on the other side...."

Rock on, Lou Iandoli! 

Posted on Monday, March 31, 2008 at 08:17AM by Registered CommenterForrest Maready in | CommentsPost a Comment
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You know you're green when you "coast" as much as me.

aztek.jpg
The original Toyota Prius


As many of my regulars will have noticed, I have a fascination with the Toyota Prius. Being quite possibly the ugliest car in North America save the Pontiac Aztek, you are definitely making a statement by owning this car. Though you may not face the same ridicule as Geodesic home owners or those Crazy-Commutin' Recumbent bike-riding professors, you are definitely sacrificing style for a few less trips to the gas pump.

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Doesn't go to the basketball games
 

The obsession with coasting started with my beloved Crown Victoria Police Interceptor, a 4000 lb. behemoth that has a lot of what physicists like to call "inertia". The car was simply awesome, had awesome torque and could tote 5 mustache-wearing guys to lunch with no problem (I will add a link to a future post regarding this matter).

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Coasting happens here

But it really shined when you took your foot off the accelerator pedal. It would simply continue to roll for what seemed to be ages, and provided some home-grown fun for a while. My dear earth-wife hated the coasting game, and just plain hated the car because it was what I brought her home from the hospital in with our newborn earth son. Being a real police car, the rear doors handles were disabled so she was unable to exit the car unassisted. Though she didn't like that feature of the car, the spit-protectant plastic on the rear seats would later come in handy once we switched off breast milk and to formula.

I eventually tired of driving 5-10 miles under the speed limit everywhere I went (everyone I followed thought I was running their plates) so I made the ridiculous  measured decision to buy a brand new C230 Mercedes-Benz. It was a gorgeous 6-speed manual, and had a nice MPG readout on the heads-up diplay. So I could drive to and from work, coasting where I could, accelerating gently where I had to, trying to keep my city driving up above 32.5 mpg- a frequent average for me.

Unforeseen medical expenses guilt forced me to sell the Mercedes so I bought another coasting legend, the 2001 Ford Crown Victoria LX (civilian version). Though it wasn't quite as heavy as the Police Interceptor, I found I could easily coast the 2.5 miles from the Raven Ridge and Falls of the Neuse intersection all the way to my driveway. I will add a video of this incredible 2.5 mile coast at some point. It can all be done legally with the exception of the 2nd to last right hand turn, at which I'm really beginning to lose speed and must blow through a stop sign to get into my driveway. Unfortunately, there is a city police detective who lives right at the corner and always has his car parked directly by this stop sign. I was obviously more comfortable making that illegal turn in the Police Interceptor, slightly less in the 2001 Ford Crown Vic and my current vehicle (which I don't recommend for coasting), an Audi A3 is just begging to be ticketed for illegal coasting or something.

But the point of the story is, no matter the car, I will always be coasting. Cause I'm green and want to "save the planet". If you can't afford or stand the Toyota Prius, but still feel moved by the plight of the earth, please try and coast as much as me- the earth will thank you for it. 

 

Posted on Monday, March 24, 2008 at 07:37AM by Registered CommenterForrest Maready in | Comments1 Comment
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#1 Advertising Cliche claims Nike!

It was only a matter of time. Even that stalwart of hip, progressive advertising, Nike, has succumbed to the siren song of the most popular advertising cliche of our generation. They have done their best to "amp it up" and "mix the bourgeois with the royals" by featuring some lesser knowns with some greater knowns. Observe the carnage below:

Though the footage has been color corrected very nicely, has a uniform camera bobble and delivers some good one-liners (with the exception of USC's Pete Carroll's "French Toast" line), it comes across as completely sophomoric and tired. I am amazed that Nike is turning out the same kind of commercial your local Division II collegiate athletic department is creating.

Perhaps I underestimate the power of this cliche, but shame on you, Nike. I thought poorly of Best Buy when they recently pulled this cliche off, but not you... Say it isn't true Nike! 

Posted on Monday, March 17, 2008 at 10:00AM by Registered CommenterForrest Maready in | CommentsPost a Comment
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My virility is day-glo green

In the milieu of human history, there have been many ways of displaying and taking note of one's station in life. In Roman days, I imagine a good beat-down of an unruly slave was probably not only necessary, but did wonders to assure the beater that (their) life was happy and full of promise. For women (and some men) jewelry was probably an obvious indication of your wealth, and in some cultures, being fanned by palm branches or other foliage could be considered "having arrived".

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Typical

But there are few slaves today, and as such, it can be difficult to ascertain one's social ranking. Thankfully, there are still a few social and cultural cues left to glean your status. For me, I get a lot of assurance from the intense glow of my multi-vitamin charged urine.

Now I'm not normally one to monitor the comings and goings of my GI tract. I've had few digestive problems over the years despite its constant abuse. But no matter the amount of ambient daylight present in the bathroom, one cannot help but notice the powerful flourescence in the toilet bowl after taking my multi-vitamin. I take great delight in it's powerful hue. Drink too much water, and the saturation is spoiled. And timing, as they say, is everything. You should make preparations to not "go" for about 2 hours- that will give the palette plenty of time to reach maximum saturation. Once you reach 100%  saturation, you should dim the lights for maximum effect and gloat in the ostentatious display of power that fills your commode.

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The master of commode based virilence
 

The best vitamins for this practice I've discovered are not Flintstones or the generic Food Lion equivalent. You have to go to the hippy stores, like Earth Fare or Whole Foods and get the large horse-sized vitamins that come in those bottles your high-school science teacher stored various body parts floating in formaldehyde in.

I've never had slaves and don't wear much jewelry. But watch out! Cause trust me, my pee is really, really green about 2-3 hours after I take that multi-vitamin- let me tell you.

Posted on Monday, March 10, 2008 at 04:50AM by Registered CommenterForrest Maready in | Comments1 Comment
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For those of you who have trouble parking...

There's a great sign at a mall near my earth home. It doesn't really need any explaining. In fact it's unexplainably silly. It just conjures up images of things happening on YouTube in big back yards and someone with too much time on their hands.

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And while I'm at it, here's a hilarious and unexplainably silly logo from a service bus in my quadrant:

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The company evidently is a bus service for "Special People- Special Needs". But the logo features what looks to be a wheelchair jumping off the end of a ramp, complete with speed lines to indicate motion. I'm not sure what was going on during those logo design meetings, but I can bet they were even funnier than the logo.

And finally, while I'm doing a little cel phone image dump, here is something that makes me unexplainably happy:

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This is the double-cheese burger platter from my favorite restaurant in the whole world, the Goody-Goody Omelette House in Wilmington, NC. I just had to take a picture of the wholesome goodness. 

 

Posted on Monday, February 25, 2008 at 10:43AM by Registered CommenterForrest Maready in | Comments1 Comment
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And kilometers to go before I sleep...

Besides baseball and apple pie, there's probably nothing more American than the Imperial measurement system, invented by our friends across the pond over the past several centuries. Whether it’s pounds, miles, feet or inches, nothing describes attributes quite like the Imperial measurement system. Though infidels have occasionally made inroads to converting our great country over to metric, a few tireless souls have stood guard and kept this mistake at bay. Yes metric can easily convert from the small guys to the big guys (like 60 inches = 5 feet) and yes metric is used in 99% of the countries in the world. But you know what the problem is? Metric just doesn’t work in poem or song. Imagine just what the metric system would do to our beloved country music.

Por ejamplo, here’s an excerpt from a George Strait tune called “As Far As It Goes”:

Lately I've found myself fallin'
Deeper in love with you
I'm not the kind of guy
Who gets swept away
So here's what I'm gonna do

I'm gonna give you this heart of mine
But that's where I draw the line

I'm only gonna give you everything
Take it a mile beyond the end, of the road
I'm gonna love you one day past forever
But that's as far as it goes


I don’t know what it is about metric, but it has an incredible ability to suck the emotion out of anything. Imagine it as:

I'm only gonna give you everything
Take it a kilometer beyond the end, of the road
I'm gonna love you one day past forever
But that's as far as it goes


Suddenly I feel like he’s an East German border guard explaining in code the best way to escape to Western Germany. And here’s another kilometer problem from LeAnne Womack’s “Montgomery to Memphis”:

Looking back at where I was I can see how far I've come
From a nobody with a broken heart to feeling like someone
Now you say you want me back boy let me tell you this
It's a million miles from Montgomery to Memphis


Sometimes I’ve thought, maybe it’s the polysyllabic nature of metric that doesn’t work, so I’ll shorten it to kilo:

Looking back at where I was I can see how far I've come
From a nobody with a broken heart to feeling like someone
Now you say you want me back boy let me tell you this
It's a million kilos from Montgomery to Memphis


What? What is that? That’s just plain messed up. That ain’t American, and it certainly ain’t art. Imagine the world in metric:

Jules Verne’s “111,120 kilometers Under the Sea”
Stephen King’s “The Green 1.609344 kilometer” or even “The Green Kilo”
HBO’s “1.8288 meters Under”

And imagine a cowboy wearing a 37.854118 liter hat- he’s not gonna rustle up trouble with that thing on. This list goes on and on- I’m sure some of my astute readers could rustle up some other examples. So please, please mon freund, if you ever become tempted to use the metric system, just remember it’s likely to cause a ton of trouble.

Posted on Sunday, February 17, 2008 at 11:43PM by Registered CommenterForrest Maready in | CommentsPost a Comment
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Kiss me, I'm dead

Growing up the son of a Republican Baptist CPA, you'd think my sense of humor would revolve around spelling upside-down words on a calculator or funny pastor jokes. Instead, my dad's sense of humor usually involved acting like he'd run over my bike with his car or funky lay-up routines during basketball practice. It really shone on our road trips to funerals when he would have my brother and I guess where and how he was thinking of having his ashes buried. Although my guesses always involved  being shot out of anti-aircraft guns on our local retired battleship, he would never give us a straight answer as to where he wanted his ashes buried (he's not the cremating type anyway).

I suppose all of that morbid upbringing could explain a game that my wife and used to play called "Kiss me, I'm dead". When we first got married, we were crazy in love. We decided to get married 3 days after we met (literally). We saw a French movie where the couple jumped off a bridge because they were so in love and we understood why. But months after the wedding, we mellowed and began playing a game called "Kiss me, I'm dead."

When you fall in love with someone, and open yourself up to them emotionally, you really start to consider obsess over their mortality. You think about what it would be like if they died in a horrible train wreck, or what they might look like in a casket. So to prepare for this eventuality, one of us would hold our breath, lay motionless on the bed while the other would look and mourn their beloved's passing. They would bend down to kiss, one last time before being laid to rest. It was a fun game, but we took it seriously and would make sure to play after church, when both of us were dressed with more appropriate funeral attire, and then the deceased would hold an ice cube to their lips for a few seconds so that when kissed they felt really dead, you know, for dramatic effect.

Eventually, we tired of this game, and started expressing our love through more traditional rituals such as holding hands and singing "Turn around... Bright eyes" as a duet whenever the dishwasher runs loud enough we don't think anyone can hear us. If you and your spouse are currently taking each other's good health for granted, I recommend a quick game of "Kiss me, I'm dead." It will bring you closer together and probably get you thinking maybe you're not in such good health after all.

 

Posted on Monday, February 11, 2008 at 08:28AM by Registered CommenterForrest Maready in | Comments2 Comments
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Superbowl Champion NY Giants show off perfect execution of the #1 Commercial Cliche of All Time

Congratulations to 2008 Superbowl Champions, the New York Giants. I'm not sure if it was their incredible defense or that escape from a 3 man sack by Eli Manning that won it for them, but you can be sure the little piece before the game that demonstrated the #1 Ad cliche of all time didn't hurt:

And this weekend, the hits just kept coming. All these below are from some casual weekend TV watching while dodging pillows and laser pointer beams from my 4 year old earth son. I don't know what it is about televised college sports, but every school must feel compelled to run a spot featuring a perfectly distributed racial student body pouring stuff into beakers and talking with their "other race" friend at a table just outside the student body cafeteria. These commercials are usually on par with political spots, and have meaningless words like "Integrity" and "Commitment" floating across the screen. I'm not sure who does the media buys on these spots, but the only time you ever see them are during a game for the offending school. Why not run them some other time when you could get an audience other than alumni?

It's no wonder then that many of these collegiate spots commit the #1 ad cliche of all time... The one below from Virginia Tech- "We are...", a reference to the moving convocation speech held in honor of those killed and injured at the April shootings last year. This spot absolutely nails the cliche perfectly.

I've recorded several others because I can't seem to turn on the TV without seeing them. I finally figured out purchased a way to record into my laptop from my DVR so these should look a little better. Here's a recent alt version of the cliche from Kia:

 

 

And here's another uninspired version of the #1 ad cliche of all time from NHL team, the Carolina Hurricanes. They even use the exact same "I pledge..." line from the Best Buy version of same (see below).

 

These ads are everywhere and don't show any signs of slowing. Until something else like the Beer commercials where the beer makes hot situations cold comes along, I don't foresee this dropping out of the number 1 slot anytime soon. 

Posted on Sunday, February 3, 2008 at 09:10PM by Registered CommenterForrest Maready in | Comments2 Comments
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GASAVR- Ha! I get it. Because you're a PRIUS!

Have you seen all the Prius' with the apra pro license plates:

HI-BRID
GASLESS
52MPG

What is it about Prius' with the gas related vanity plates? I saw someone who had taken those big trailer park address number sticker things and put "Drive Slower, Save Gas". You know what kind of car it was on? A Honda CR-V. There's something funny about that, but it's kind of complex, I'm not really sure I want to cover that right now, but can you see the humor? I wanted to put a "Drive Faster Save Gas" on my Jeep because I thought  you wouldn't have to run the AC and that would save gas, but I did some research and found out that people don't read signs on Jeeps.

Posted on Monday, January 28, 2008 at 03:24PM by Registered CommenterForrest Maready in | CommentsPost a Comment
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Best Buy commits the #1 Ad Cliche

Uh-oh. There's a new spot airing from Best Buy where each employee speaks in the broken sentences. "I pledge..." "I pledge..." etc. etc... Will someone please stop this madness? This cliche has gone so far beyond the realm of over used, it is absurd. In fact, I am officially promoting this foolishness from #3 to #1. That's right, it has overtaken the formerly number one cliche, Man in Business casual drives in car down curvy sections of the Pacific Coast Highway.



I apologize for the crappy video quality, as both my Time Warner DVR and Panasonic DV camera have conspired against me and I can't for the life of me figure out how to get an analog or digital signal from the DVR into my camera. I finally found the S-Video input on the camera after 2 years of looking (it was behind the battery- Clever!), but couldn't find the required power cord to run the camera off of AC power to make the rig work.

This commercial aired numerous times during the AFC and NFC Championship football games and it's embarrassing an agency in the year 2008 would output this tired, overplayed and under-effective treatment. I am going to start recording all of the spots I find using this treatment. I have one below, from a Fishing Reel company, who no doubt is paying about $35 (US) for their marketing advice, but who end up getting the same ineffective commercial as Best Buy.

This one from FLW:



Now just because you can spot someone doing the same thing as someone else doesn't automatically make the idea useless or ineffective. But this stuttered sentence, everyone facing the camera and promising something great is completely out of control.
 
Please adjust your creative accordingly. 
Posted on Monday, January 21, 2008 at 11:26AM by Registered CommenterForrest Maready in | Comments1 Comment | References1 Reference
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Jesus loves camo and a good Pop-Gun

My son loves to sing Jesus Loves Me. He also loves camo and a loud pop-gun. Mix the two together and you get this.

 

Posted on Wednesday, January 16, 2008 at 05:51PM by Registered CommenterForrest Maready in | Comments1 Comment
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Deep Thoughts & Bulwer-Lytton entries by Peggle

You probably know I'm a big fan of PopCap games 'Bejeweled' and 'Peggle'. Peggle is currently my favorite, and occasionally offers bits of wisdom to help insure success within the game. This one is my all-time favorite.

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 It says: "Consider the sound of one hand clapping. Now consider the sound of a tree falling in the forest. Now combine the two, add some cowbell and you've got yourself a hit record!". HA! Now that is funny stuff. Almost as funny as some of the Bulwer-Lytton contest entries I've read, though the Lyttle Lytton contest seems to be a step up in subtlety. Both the Bulwer-Lytton and the Lyttle Lytton are competitions to see who can come up with the worst opening line for a novel. Bulwer-Lytton winners tend to adhere to a strict form, wheras the Lyttle Lyton can be more random.

 My favorite from the Lyttle-Lytton 2006 entries:

"I can't!" screamed Jake to whomever was outside the airplane's single lavatory.

 Peggle, I applaud you for making games that are fun and hilarious. Let me know if you need any ideas, because I've got a good one.

Posted on Wednesday, January 16, 2008 at 12:50PM by Registered CommenterForrest Maready in | CommentsPost a Comment
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Why I will never eat at Taco Bell

As many of you know, I have a severe and strange form of OCD. It relates to food and can cause unexplainable gastrointestinal phenomena such as the craving of gas-station "Dirty Dogs" and the unwillingness to eat food prepared by anyone visible other than my earth mom or earth wife.

Indeed, there is no limit to the curious behavior my OCD will cause, much of it pertaining to eating what most would consider the un-eatable. But there is a limit to the nastiness that I will eat. And the limit starts somewhere near the Taco Bell, especially when their meat tube is clogged.

In my travels, I have occasionally stolen a glance behind the counter at McDonald's or Wendy's to remark at the curious devices those who mass produce food employ. Many of them resemble the outrageous medical contraptions you might have seen in "The Road to Welville". They might reduce one of your out of balance "humors", or promote consistent ketchup delivery- it's hard to tell. I try not to look at people, just the devices. And although my unfamiliarity with the devices makes it difficult for me to link them directly to food, their clean stainless steel finish puts them in the category of innocuous.

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Ketchup dispenser, or Phrenological device?
 
However, nothing prepared me for the day I was sitting in the drive-thru at Taco Bell with a friend, and the employee's crackly voice shook me to my core:
"We can't make tacos right now... Meat tube's clogged..."
 
My friend and I looked at each other in what I can only describe as 7 distinct stages of confusion, amusement, sour stomach, then something like 4 increasingly powerful urges to vomit. The fact that a restaurant had a "meat tube" was enough to make me, someone who will willingly consume a gas-station hot-dog shaped "Dirty Dog", it was enough to make me want to gag. The fact that their meat tube was clogged was just enough information to paint a clear picture as to what was going on inside the meat tube. Or what had been going on, and specifically what hadn't been going on, as in going on through to the end of the tube. Fresh meat to be sure, but occasionally pieces and shards of last week's lodged meat tube ammo would become unstuck and join forces with today's meat tube matter.
 
Eventually, a morbid curiosity emerged from the rubble. How was the meat tube fed? Were there other nozzles, like for different spray patterns? Was the velocity adjustable? Could this be used for riot-control? I tried to piece together what it might look like based on my studies at the burger joints but could think of nothing that might have been a meat-tube.
 
Though I can attribute why I never ate at Taco Bell before this event to my OCD, I will attest that even without the aid of OCD, I will never, ever eat at Taco Bell. Or any other place that doesn't keep their meat tube clean. 

 

Posted on Monday, January 14, 2008 at 07:36AM by Registered CommenterForrest Maready in | Comments2 Comments | References1 Reference
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What do you do for stress management?

What do you do for stress management? Many people get angry or depressed. Others may take to alcohol or hit the gym to burn off some adrenaline. What does this APE-head do? I stop at the local BP and eat a hot dog for breakfast. Now don't go away thinking this is some $3.99 Nathan's all-beef hot dog. This is a genuine "Dirty Dog", meaning a multiple meat containing casing that costs less than .99 (US). Some reason, the casing is so thick that you have to sharpen your teeth to get casing puncture to occur.  Or else, you just bite down so hard that at some point the hot dog explodes in a delightful multiple meat pile-up in your mouth.

Nothing summarizes the idiocy of my OCD like this particularly destructive stress management technique. I don't like the way it tastes, I don't like the way it sits on rollers between hot-dog shaped "cheeseburger dogs" and hot-dog shaped "sausage breakfast burrito dogs". I don't like anything about it, but when the stress in my life is really high, it is the only thing that will get me through it.

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Yeah he can fight, but can he floss?

 I have never seen the movie "Fight Club", but have read the book (sometimes the movies are significantly different than the book, in which case this analogy would not work), and in the book there's lots of self-destructive OCD going on. I could not finish the book the first time around, as it was just hitting to close to home. I haven't even been able to watch my TV show yet. But I have nothing but respect for "Cutters" and "Flossers", because you didn't see Brad Pitt running around with dental floss in Fight Club.

Posted on Saturday, January 12, 2008 at 07:06AM by Registered CommenterForrest Maready in | CommentsPost a Comment
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Multiple Impact Fees- A sign your house is truly great!

My earth wife and I've been looking for a more American house- something bigger, 3 car garage (for the hovercraft my earth son and I will build for his eagle scout project), and more land. Thought I often make fun of the McMansions that have become so prevalent over the past couple of years, I never thought that having to pay multiple impact fees would be considered a red badge of courage.

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The offending Craigslist posting

A recent Craigslist posting features an incredible house. All the standard features abound, trey ceilings, granite counter tops, but something that really sticks out to me is the fact the house is so large the owner had to pay 2 impact fees- something he is obviously proud of.

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Impact fees are assessed when new construction is likely to cause environmental changes that might require civic bodies to control or rectify. Now most of my readers will understand, that as an Alien I am not the tree-hugger that most would think, but creating a monstrosity that causes double the environmental impact as a regular monstrosity is not something I would aspire to.

 

Posted on Saturday, January 5, 2008 at 10:50AM by Registered CommenterForrest Maready in | CommentsPost a Comment
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