Congratulations to 2008 Superbowl Champions, the New York Giants. I'm not sure if it was their incredible defense or that escape from a 3 man sack by Eli Manning that won it for them, but you can be sure the little piece before the game that demonstrated the #1 Ad cliche of all time didn't hurt:

And this weekend, the hits just kept coming. All these below are from some casual weekend TV watching while dodging pillows and laser pointer beams from my 4 year old earth son. I don't know what it is about televised college sports, but every school must feel compelled to run a spot featuring a perfectly distributed racial student body pouring stuff into beakers and talking with their "other race" friend at a table just outside the student body cafeteria. These commercials are usually on par with political spots, and have meaningless words like "Integrity" and "Commitment" floating across the screen. I'm not sure who does the media buys on these spots, but the only time you ever see them are during a game for the offending school. Why not run them some other time when you could get an audience other than alumni?

It's no wonder then that many of these collegiate spots commit the #1 ad cliche of all time... The one below from Virginia Tech- "We are...", a reference to the moving convocation speech held in honor of those killed and injured at the April shootings last year. This spot absolutely nails the cliche perfectly.

I've recorded several others because I can't seem to turn on the TV without seeing them. I finally figured out purchased a way to record into my laptop from my DVR so these should look a little better. Here's a recent alt version of the cliche from Kia:

And here's another uninspired version of the #1 ad cliche of all time from NHL team, the Carolina Hurricanes. They even use the exact same "I pledge..." line from the Best Buy version of same (see below).

These ads are everywhere and don't show any signs of slowing. Until something else like the Beer commercials where the beer makes hot situations cold comes along, I don't foresee this dropping out of the number 1 slot anytime soon.