It was only a matter of time. Even that stalwart of hip, progressive advertising, Nike, has succumbed to the siren song of the most popular advertising cliche of our generation. They have done their best to "amp it up" and "mix the bourgeois with the royals" by featuring some lesser knowns with some greater knowns. Observe the carnage below:

Though the footage has been color corrected very nicely, has a uniform camera bobble and delivers some good one-liners (with the exception of USC's Pete Carroll's "French Toast" line), it comes across as completely sophomoric and tired. I am amazed that Nike is turning out the same kind of commercial your local Division II collegiate athletic department is creating.

Perhaps I underestimate the power of this cliche, but shame on you, Nike. I thought poorly of Best Buy when they recently pulled this cliche off, but not you... Say it isn't true Nike!